Our Mission

Creating workplaces where everyone can thrive whilst ensuring justice for those who've been wronged. We believe that authentic transformation and fierce advocacy can coexist.

What We Stand For

We founded Unconventional Business because we believe workplaces can be fundamentally better. Not through performative initiatives or box-ticking exercises, but through genuine transformation that creates environments where every person can contribute their best work while being treated with dignity and respect.

Transform

Help organisations build genuinely inclusive cultures that drive innovation and business success through authentic leadership development.

Protect

Provide fierce legal advocacy for individuals facing workplace discrimination, harassment, or unfair treatment with relentless commitment to justice.

Empower

Challenge the status quo to create lasting change that benefits everyone in the workplace ecosystem, from individuals to entire organisations.

Our Core Values

These values guide every decision we make and every relationship we build.

Authenticity

We believe genuine change comes from honest conversations and authentic leadership. No box-ticking or performative initiatives, just real transformation.

This means having difficult conversations, challenging existing power structures, and being transparent about both successes and failures in our journey toward creating better workplaces.

Justice

Everyone deserves to be treated with dignity and respect at work. When that fails, we fight relentlessly to ensure accountability and fair compensation.

Justice isn't just about legal victories. It's about creating systemic change that prevents future harm and ensures that power imbalances are addressed with courage and determination.

Innovation

Traditional approaches often maintain the status quo. We challenge conventional wisdom to create solutions that actually work.

Innovation means questioning "how we've always done things" and being willing to experiment with new approaches that centre human dignity and create measurable positive change.

Impact

We measure success not by compliance metrics, but by real cultural transformation and meaningful improvements to people's working lives.

Impact means focusing on outcomes that matter: increased belonging, reduced discrimination, fair compensation, and workplaces where everyone can contribute their best without fear or prejudice.

Why This Matters

Research demonstrates the proven impact of diversity, inclusion, and legal advocacy work.

25%

Higher Profitability

Companies with diverse executive teams

McKinsey 2024
1 in 4

UK Workers

Experience workplace discrimination

CIPD Research 2024
96%

Client Satisfaction

Would repeat coaching process again

Coaching Effectiveness Study 2024
7:1

Coaching ROI

Average return on coaching investment

ICF Global Study 2024

Evidence-Based Methodology

Our work is grounded in research, guided by best practices, and committed to measurable outcomes through professional advocacy and organisational development.

Research-Driven

All recommendations backed by peer-reviewed research and industry data

Collaborative Process

Working alongside clients to develop sustainable, authentic solutions

Ethical Practice

Committed to highest professional standards and client confidentiality

Our Vision

"A world where every workplace is a place of dignity, opportunity, and belonging, where organisations thrive because their people thrive, and where justice prevails when those principles are violated."

Ready to Create Change?

Whether you're seeking cultural transformation or fighting workplace injustice, our mission-driven approach can help you achieve meaningful results.