Meet Our Team

Driven by a shared belief that workplaces can be better, our founders combine decades of leadership experience with an unwavering commitment to justice and transformation.

Our Founders

Both co-founders work across culture transformation and legal advocacy, bringing unique perspectives and complementary expertise to every engagement.

Tom Sturge

Tom Sturge

Co-Founder & Advocate for Women and Minorities

Tom Sturge is a strategic advisor and inclusion advocate with 25 years of experience scaling engineering teams from startup to scale-up environments.

As UK country ambassador for DEI advocacy, Tom specialises in organisational transformation, male allyship initiatives, and building genuine inclusion through evidence-based culture transformation.

Expertise & Background

  • 25+ years technology industry leadership
  • Engineering through executive roles
  • Organisational development & culture change
  • Strategic DEI planning & implementation
  • Employment law & workplace advocacy
BV

Barbie Vincze

Co-Founder

Barbie brings extensive retail leadership experience and a deeply personal understanding of workplace challenges as a survivor of domestic abuse. Her lived experience, combined with her leadership background, provides unique insight into both organisational transformation and fierce advocacy for those facing workplace injustice.

Expertise & Background

  • Extensive retail industry leadership
  • Survivor advocacy & support expertise
  • Workplace culture transformation
  • Employment law & individual rights
  • Trauma-informed organisational practices

Our Shared Approach

What unites us is a belief that transformation and advocacy are not separate endeavours. They are complementary forces for creating better workplaces.

Systemic Thinking

We understand that individual incidents often reflect deeper cultural issues. Our approach addresses both immediate needs and long-term systemic change.

Human-Centred

Every strategy begins with understanding the human experience. We centre dignity, respect, and justice in all our work.

Evidence-Based

Our recommendations are grounded in research, best practices, and proven methodologies adapted to your unique context and challenges.

Results-Oriented

We measure success through tangible outcomes: improved cultures, protected rights, and workplaces where everyone can thrive.

Growing Our Impact

As Unconventional Business grows, we're building a team of like-minded professionals who share our commitment to authentic transformation and fierce advocacy.

We believe that diverse perspectives and complementary expertise strengthen our ability to create lasting change. Our future team members will embody our values while bringing their own unique experiences and insights to our mission.

Work With Us

Ready to experience the difference that authentic leadership and strategic advocacy can make for your organisation or individual situation?

Get Started Learn Our Mission